A pan-European retail launch (500+ stores) for Nike's Air Max Tuned 10 footwear and apparel. With the 10th anniversary being a big opportunity for the Foot Locker exclusive range, there was a massive push to go beyond previous retail, online and ambient comms. We developed online advertising and a footlocker.eu web presence, including a site that won an FWA for its groundbreaking use of the then new Papervision, as well as seeding within social and sector forums. In addition, we created ambient fly posters, digital interactive screens and floors, flyers, window displays and staff clothing.

This was a highly targeted, ambitious one-off campaign for the BBC. We wanted users to experience the world of iPlayer online - sharing content with friends, uncovering new, recommended programming and saving it all in one handy location.

Our solution was an AR campaign that brought it all to life. Using assets from an esoteric ATL launch, our seeded campaign had users sharing with BBC presenter Rufus Hound on screen; plus we engaged our Tech Team for a challenging live stream of all the BBC programming. Just as challenging for us was the day-to-day workings with a public corporation, including a newly formed BBC social media department.

Part of a European-wide campaign, we were working here to a Y&R press ad focusing on the hidden dangers of bacteria. While Y&R may have expected simple matching luggage, we moved the campaign on further.

First we digitised their print, bringing it to life with a QR / shortcode activated reveal of the hidden bacteria alive on a beaming smile. While a playful app meant parents could show their kids the same - using their kids mouths. And our social media-powered digital screen visualized the ongoing battle with bacteria to all the passersby.

We had to generate ideas looking at using the technology available through Nike+ Radio-frequency identification. A number of applications were investigated for in-store, event and race-route situations – all personally communicating with individuals from Nike’s running community.

These included: live updating race-side leaderboards with personalised encouragment for competitors; personalised interactive stations/ floors in-store with offers and competitions; technology-based orienteering events and, our favourite, an integrated speed camera with ticketing communications.

We worked directly out of BTEC Paris for the global launch of the Peugeot 208, the company's biggest project in 15 years. The proposition was Let Your Body Drive, which we recommended be chosen as the campaign line (it was).

Our route was based around a world first use of Kinect technology, exactly right for the newer, fresher more modern approach Peugeot were after. We had people literally controlling remote-controlled, real 208 cars through their gestures and movements.

TVC scripts, event, and all the surrounding digital, experiential and social media activity saw our work make it down to the last two, from a brief that was open to the entire EURORSG creative network. Disappointingly, Peugeot eventually Let Their Mind Drive and baulked at the logistics of working with such groundbreaking technology. Bitter, us? Of course not.

A European wide campaign for a new Tuned Air colourway launch. A stand-out fly poster series taking the 10th anniversary campaign of 'Immortal' to the next stage. The ads featured characters in historical oil paintings exuding the street attitude of modern day Tuned wearers but with a head turning difference.

Our Tuned 'heads' evoked the same lifestyle as kids of today but injected the notion that the shoe design and lifestyle is so timeless and iconic that the legendary sneaker has existed throughout time.

For the launch of the 107, BTEC Paris wanted a pan-European campaign aimed at a more adventurous, more confident, slightly older female driver. Our work appealed directly to their tastes and interests, with relevant, insightful partnerships based on the audience's online behaviour.

For us, one execution stands out in particular. Based on our insight that the audience loved online shopping , we subverted Ebay conventions with a simple, fun and original game. Hiding initially untagged desirable designer goods deep in the realms of the portal (there were 1.6 million pairs of women's shoes, naturally) we released timely clues via Facebook to help users find them. Women won by finding them first and bidding 107. So for the more determined, switched on and savvy woman it was definitely a rewarding experience.

Pitching for Masterchef / Good Food CRM and Roadshow, our brief was to both excite newcomers and retain their loyal customer base. As well as outdoor, banners, ambient and a full ECRM, we concepted an app for the event.

This app included a digital ticket, celebrity content, even collect autographs from chefs present at the road show and a fun badge-unlocking mechanism. It also addressed their retention concerns as users would receive much more highly tailored content. By collecting recipes, photos and preferences the BBC's post-event communications were far more specific and personalised.

Pitching for Hozelock, the UK's hosepipe market leader, our role was to lead the first round of creative - which successfully made it through to the final two. To achieve this we presented four creative territories, with initial TTL creative thoughts for each.

From what seemed at first a rather staid subject, there were a surprising number of exciting areas and executions. We particularly liked a 'Time to Garden' app, enabling people to vividly capture their garden's life cycle, while Social Gardening - including 'a Like Powered Garden' - tapped into the considerable enthusiasm real gardeners all share. Roll Out the Green Carpet was more product-focused, showcasing the hose in new large scale, choreographed, attention-grabbing ways.

We were hired as the lead Digital Team on Jaguar Global (two months before our agency lost the account), working out of London and New York. One piece we particularly liked was an event-based, 'projection mapping configurator'. People got to personalise their Jags, see the car animate in front of them and, in a final cute touch using Google Streetview, they could see their 'new car' on the streets in and around their own neighbourhood. Or maybe that's 'hood, since the ATL team kept pushing for Jay-Z to appear in their TVC.

There was considerable excitement surrounding the reveal of the new 208, so we decided to capitalise on the air of mystery. Working under the overall Let Your Body Drive concept, our pitch built a story around the physical arrival of Peugeot's youthful new car.

Users tracked a 208 shipping crate online as it travelled to the UK. Then the eye-catching crates were dropped, locked, around the country with our AR app revealing incredible activity happening within. On launch day they opened to reveal the car inside.

A partnership with Top Gear Online, where real Peugeot enthusiasts were already generating buzz, had a live webcam feed counting down to the release date. Users guessed a code to unlock the crate, with the lucky winner getting to have the UK’s first test drive and write a guest review for Jeremy and the team.

This was a pitch win for CPA, a global Intellectual Property company. In an area of B2B that already suffered from a less than inspiring reputation, CPA were perceived as having lost their way a little and become a bit stale. Plus, it was proving impossible to shed their big, brash US image within the world's biggest IP market, Germany. So something radically different was required.

Our work really stood out in the sector. Visually, it represented a total rebrand for them, one they wholeheartedly bought into. And tonally, our strategy was to reposition the company. We did this by celebrating their strong ties with German innovation, creating intriguing, German-specific stories throughout the messaging. This rejuvenated their comms, and has led to more and more successful and interesting* work since then.

* Okay, Interesting within the Intellectual Property world, that is.

Pfizer’s pan-European website trailer championing ‘Lipitor’, their anti-cholesterol drug. The aim was to position this site as an invaluable aid for new, perhaps concerned, patients.

This was a complex brief, heavily restricted by Healthcare laws, particularly about what can and can’t be said – or even inferred. So no mentioning added benefits. And no using anyone ‘medical’ (to talk about medicine). Our solution was to balance intrigue and reassurance, in a clear and simple narrative.

Rather than opt for obvious keepy-uppy retail stunts, we wanted to put the shoppers at the heart of the action, sharing the players' glory and emotion.

Using an audio-visual sensory experience, we recreated the players' tunnels of iconic stadia in store entrances. Audio of famous players, the click clack of studs on concrete and an increasing beat as your heartrate builds: these all heightened the sense of anticipation.

Finally emerging out, shoppers were greeted by packed stadia of adoring fans on a huge video screen, with a Wall of Sound to blast them with crowd noise and, of course, the iconic Champions League anthem. Other activity featured pods to experience the exact decibels of various clubs around Europe, as well as the recording and sharing of personalised crowd chants.

In what was ground-breaking territory for Royal Mail, we managed to sell in a mammoth, multi-media award-winning campaign promoting their Special Delivery service.

We wrote/ filmed 3 short films and created a personalised video e-card, plus interesting podcasts, downloads, emails and regularly updated site content. Crucially, our 6-Step Stop Lateness email 'programme' from Dr Eva, meant repeated touchpoints with our target audience.

Shortlist | Cannes Direct Lions, 2007

Finalist | DMA International Echo Awards, 2007

Shortlist | Best integrated campaign BIMA, 2007

Using real children's drawings of their Sudanese experiences, we played on a 'back to school' sentiment common for the time of year (September). Empathetic and impactful, there is no escaping the forceful messaging here.

Shortlist | Cannes Direct Lions, 2007 2nd Place | Caples International, 2007 Shortlist | DMA International Awards, 2007 Shortlist | Best integrated campaign BIMA, 2007

This focused on the fact that The Blue Cross animal charity will always keep unwanted pets alive, something not all animal charities can claim. We created a fun and cute animation with a serious message using the Bee Gees' classic 'Staying Alive'. By enlisting the talents of the now infamous Joel Veitch we maximised the viral potential of the message. Cute animals singing plus his inimitable style were, as proven by the incredible sign up for Pets.org, a howling success.

DDown the years, we've had an on-off relationship with the women's underarms over at Dove. This was a social message from Dove Global thanking their 80 million fans, via a short film released and tailored for each market on country-specific Facebook pages and Youtube channels.

With 80 million women confident enough to bare their underarms, there was one lovely benefit at Christmas: 80 million sleeveless party dresses. Our infinite clothes rail represented this, while the Dove team got to thank their users in a more personal manner than usual.

We weren’t queuing up to do testimonials, but we were tasked with creating some branded content based around the Office 2010 Make It Great campaign. By bringing our Beta testers’ stories to life – basing our narratives around quirky personality traits and real world scenarios – we managed to present the subject in a more engaging way. Hopefully.

Tying in with the announcement of the Groups for the FIFA World Cup 2010 in South Africa, these concepts for English national press each played both on the destination and the excitement of England's chances.

Emirates were the only airline to offer packages to the football destinations. These ads harnassed the furore and dedication of the travelling support. With hindsight, maybe 'Expertly Managed' wasn't the best line!

It’s rare to do something original in a banner. We did - using text-to-speech technology. The ad unit scraped the page, identifying the H1 tag. Then a ‘virtual newshound’ read out news: “Didn’t know pets could read? Let alone talk…” Users could also enter their own message and have it read back to them.

The destination site – as featured on the BBC - allowed people to upload and decorate images of their own pets with personalised or scripted messages and email them on.

A no-one-wants it DR brief. When we drew the short straw, we tried to do something a bit more original. Rather than a standard, one-off message, we persuaded Orange to send an MMS twice, conveying a far more emotive concept: how constructively have you used your last four hours?

Our audience was being asked to give up four hours of their time to work for Orange Rockcorps. In return, they got exclusive gig tickets. By having a precise four-hour split between MMS messages, we used the medium to literally illustrate just how quickly the time flew by.

A competition for Shockwaves hair products, promoting their sponsorship of Ibiza Rocks. The shift from Ibiza's dance music traditions to new indie and rock festivals was portrayed by the irreverent mocking of the iconic Smiley Face. There was also a two-phased flyposter campaign - with graffiti later defacing the original image with the Shockwaves-inspired hairstyle.

A well decorated banner from a wider campaign. The creative makes use of the expandable rich media format to break out of the ad unit and into the content space to highlight the car's supreme handling.

(Interact with the skyscraper below.)

Bronze World Medal | New York Festivals 2007

Finalist | One Show Interactive 2007

Finalist | London International Awards 2006

What's now easily achievable with rich media was, in 2004, a real challenge to bring in under an 18K file size: Serene glimpses of Ireland's beautiful scenery, contrasting vividly with the surrounding online clutter.

1st Runner Up | Creative Showcase

Finalist | London International Awards

Merit | One Show Interactive 2004

Part of a wider Royal Mail digital pitch, we like that this isn’t just a formulaic, bog-standard email. The brief was to highlight a potential Ebay service that removed unnecessary hassle from the whole auction process. Simple and effective, the email neatly gets this concept across.

(Drag the email's scrollbar.)

A cheeky bit of eCRM, using data quite creatively. This was one way to jog memories, one year after passengers' first ever journey on Eurostar.

Some reactive advertising where, much like the protracted transfer itself, we waited ages to release this BT Vision email. Ready to strike immediately, we were hoping to send it the very moment Tevez signed for Man U. We also hoped to have time-relevant wraps for local evening papers, too.